How much does brand identity design cost?
$200–$800 is the range sellers actually publish for this on Fiverr, and we've verified it.
Full VI systems — type, palette, guidelines. The handoff is what separates the tiers.
Fiverr's seller tiers are public and so are their criteria. What we can't tell you yet is whether paying up actually buys you more here — that needs us to commission the work, and we haven't.
Level 1–2 sellers and newcomers building a rating
Top Rated sellers — Fiverr's badge, with published criteria
Fiverr Pro — the only tier the platform vets by hand
Can you just do it yourself?
No credible DIY substitute. Canva cannot produce a whole identity system. This is not work software substitutes for.
What a ranking here would turn on
The question that decides this category is whether a stranger could apply the identity without asking the designer anything. That is what the ranking will compare, tier by tier, once we have commissioned the work.
Four things worth settling first
None of these need us to have tested anything. They are the questions that decide whether the thing you get back is usable, and they are all cheaper to ask now than to argue about later.
- 1Ask what “source files” means in writing. Some sellers mean layered vectors; some mean PNG exports.
- 2Confirm a guideline document is included, not just the logo files. That document is what you are actually buying.
- 3Check the font licence. If the identity uses a commercial typeface, find out whether you have to buy it separately.
- 4Agree the number of concepts and revision rounds before ordering, not after the first draft lands.
Browse this category yourself
We have no ranking to offer here yet, so the honest thing is to send you to the marketplace rather than pretend otherwise. Anything outside $200–$800 is worth a second look before ordering.